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As Mobile Devs Get More Sophisticated, Flurry Adds Crash, User Acquisition Analytics

flurry-channelSan Francisco’s Flurry initially got its reach through offering a basic package of analytics that more than 95,000 different developers snapped up.

But as the iOS and Android ecosystems have matured, app makers are getting more sophisticated. The biggest ones often juggle 30 to 40 ad networks and marketing channels, and need to understand which ones perform the best.

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Sesame, The Newly-Launched Mobile Gifting App For iPhone, Becomes An Online Store

SesameChocolateLoversBoxQuestion: when does your mobile app also need a web experience? Answer: when the app is essentially an e-commerce shop. Sesame, the recently launched mobile gifting app from Sincerely, a company known for its mobile photo postcard and greeting card applications, is now web-friendly with the debut of the Sesame online store. Like its app-based counterpart, the web store will allow users to browse through the various gift boxes for sale, including the trio of new additions for Valentine’s Day, then purchase and send them without the need to install an app on their phone.

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Mobile Phone Network Truphone Raises $118M Led By Russian Tycoon Roman Abramovich, At $473M Valuation

Screen Shot 2013-02-01 at 08.51.12Truphone, a UK-based mobile network that lets its users make free or low-cost calls to other mobile devices, has today announced a large funding injection of £75 million ($118 million) from a group of investors led by Roman Abramovich, the wealthy Russian owner of Chelsea Football Club, among other things. Abramovich’s investment company Minden accounted for £70 million of this investment, giving it a 23.3% stake in the company at a £300 million ($473 million) valuation.

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After A Triumphant App Store Return, Google Maps Wins The Crunchie For “Best Mobile Application”

google-mapsAfter getting the boot as the default mapping application on iOS devices with the introduction of iOS 6, Google Maps returned to the App Store in December with a new look, new features, and it quickly won back user mindshare and massive adoption. And today, it won something else, too: the Crunchie for the Best Mobile Application.

The runner-up was Evernote, which also had an amazing year. But don’t feel too bad for them – Evernote won last year.

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Sequoia And Qualcomm Put $1 Million+ Into Dexetra, Makers Of Friday, The Search Engine For Your Life

friday-appDexetra, the makers of Friday, a contextual personal search application for Android, has raised a Series A round of funding. The investment comes from Sequoia Capital (India) and Qualcomm Ventures, and is in the “millions” (between $1 and $2 million). The company won’t disclose the final amount because there’s still a possibility that new investors will be joining the round at a later date.

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One Week In, Vine Could Be Twice As Big As Socialcam

vineAccording to KeyHole analytics, Vine is twice as popular as the next biggest video-sharing app on Twitter, SocialCam, even after being removed from Apple’s featured section after a slight porn incident.

Almost half of the videos on Twitter in the last week came from Vine — approximately 243,000 of them, to be more specific. The next app with video links on Twitter was Socialcam, with 120,000 video links on the world’s briefest social network.

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Microsoft releases Bing-powered apps for Office 365 Home Premium

Because no corporate monolith can resist a good play at synergy, Microsoft’s leveraging its properties to intro a suite of free Bing-powered apps for Office. If you’ve signed up for the company’s recently released, cloud-based Office 365 Home Premiu…

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Evernote intros Penultimate 4 for iPad, explores synced and searchable handwriting

Evernote acquired the Penultimate app for iPad last year with the conspicuous goal of making handwritten notes as easy to synchronize as to-do lists and snippets from the web. After several months of silence, the newly reworked Penultimate 4 is the r…

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The Surprising iOS Games That Saw The Most Active Usage In The U.S. Last Month

market-share-game-developersBecause of the rankings, the top-grossing games and the ones that get the most downloads are known. But Apple and Google are much more conservative with what they reveal about apps and their active usage. And active usage is a far more important metric than the download, because the more retention and engagement an app has, the more opportunity there is for users to transact inside of it. Onavo, a Sequoia-backed company that tracks active app usage for millions of users through its data compression products, took at a look at the most used games in the U.S. in December. What Onavo calls “market share” below is the percentage of U.S. iPhone owners that used the game that month. Some of them are surprising. The top few like Zynga’s Words With Friends and Imangi Studio’s Temple Run are not. But the next one is — Touch Hockey from Flipside5. Flow by Big Duck Games comes after that. Following that is Rovio’s Angry Birds – an obvious candidate for one of the top 10 apps. If we look at the reach of developers, you’ll see that Zynga is in the lead (again not surprising given that they said they had 33 million daily active users on mobile platforms in July). While mobile daily actives likely declined in the third quarter because of Draw Something’s decline, CEO Mark Pincus said on the last earnings call that the company definitely had the largest mobile gaming network in the West on Android and iOS. They’re followed by Temple Run-makers Imangi Studios. Apple said the husband-and-wife team behind Temple Run saw their game downloaded more than 75 million times last year.  They’re followed by Flipside5, which is ahead of Electronic Arts, the $4.6 billion gaming company that said it brought $1.18 billion in fourth-quarter revenue in its earnings release today. Is it weird that totally bootstrapped teams like Imangi can outrun (hah!) multibillion dollar companies like EA on iOS? Yes, but this is the nature of the iOS platform, with its comparatively low barriers to entry — at least relative to the packaged goods world. Time and time again, we’ve seen small teams like Angry Birds-maker Rovio in 2009 come out of nowhere and build businesses that gross near or more than nine-figures in revenue per year. Last month’s breakout dirtyBit’s FunRun is from a hobbyist team of computer science students from Trondheim, Norway. Just for background on

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BlackBerry 10 app roundup: Social, games, news and more

Beyond the several standard applications unveiled today for BlackBerry 10, RIM’s got a much, much longer list of standouts from the BlackBerry World store to share. The New York Times, ESPN, and BBC are just a few of the biggies on the list, as well …

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