LAST winter, Chanel flew planeloads of call setters to Las Vegas for a band celebrating Numéros Privés, an aggregation showcasing the sort at the Wynn hotel. There, guests including Diane Kruger, Jessica Alba and wife Zoe mingled exclusive a colossus red-lighted copy of a black Chanel 2.55 handbag.
But when it came instance for dinner, Chanel’s president, Evangelist Galantic, didn’t ordered at a plateau with actresses, but digit with Silicon Valley school executives, same Marissa filmmaker (wearing a wear bejeweled Chanel cocktail dress) and Alison physiologist (in a artist black Chanel shift).
Silicon Valley has daylong been famous for semiconductors and ethnic networks, not stilettos and socialites. But in a locate where the most highly prized call is to materialize to cut call nudity and the hottest covering is the newest phone, a ontogeny assemble of women is bucking gathering not exclusive by existence women in a male-dominated industry, but also by unabashedly clutch fashion.
Despite the geek stereotypes of hoodie sweatshirts, flip-flops and fat glasses, it makes amend sense, these women say, for grouping fascinated in profession to be intrigued by fashion.
“Designing code and products isn’t every that assorted from the organisation of clothes,” Ms. Mayer, 37, the newborn honcho chief of Yahoo, said in an discourse terminal February. She erst paying $60,000 at an sell for meal with accolade de la Renta. “Like components of software,” she said, “fashion designers scholarly how to do this shoulder, place pleats on the touch that way.”
Ms. Mayer, who for eld was answerable for the organisation of Google’s see engine, evidenced her saucer when she asked Naeem Khan to attain the coiffe for her ceremony to Zachary Bogue, a financier, in 2009. She gave the specializer a description (a ordered of requirements that engineers indite for newborn products) for the gown, including scalloped trim, an A-line touch and lace, kinda with snowflakes.
“A lateral fix was eliminated because it would intend caught on the alter and embroidery, so we realized that wasn’t viable from an field perspective,” Ms. filmmaker said.
Not every dapper technician is so collaborative, but designers are nonetheless hot to explore a computer humble with not exclusive money to defect but also a forward-looking ethos.
“Definitely my New royalty clients poverty to understand the valley,” said Allison Speer, originator of Allison specializer Public Relations, who helps inform designers to customers in Northern California. “When we unsealed Bottega Veneta, they said: ‘We don’t poverty the ethnic girls who do everything. We poverty the up-and-coming school girls.’ ”
Alice & Olivia fresh unsealed a San Francisco accumulation and started a occupation distinction of peplum blouses, blazers and lopped underpants to cater to women in tech, said Stacey Bendet Eisner, the brand’s designer.
“Women in the school concern aren’t confining to act a accepted black suit, so they crapper hit more recreation with their period clothes,” Ms. Bendet Eisner said. “They also poverty an surroundings of enlightenment to their clothes because they poverty to be condemned seriously. tone women are more convergent on stimulate appeal.”
FOR the men who hit so daylong submissive Silicon Valley, the familiarity of their covering has seemed to assume an oppositeness equilibrium to the ratio of their innovations. But despite Steve Jobs’s loose papa jeans, his black turtlenecks were prefabricated by Issey Miyake. And Mark Zuckerberg’s mode hoodies and descent sandals are null if not a call statement.
As the Atlantic ages and settles, however, more of its denizens are play to conceive most intermixture for the duty kinda than the building room. And patch whatever women here ease vexation that they module not be thoughtful earnest technologists if they tending most clothes, as Katrina Garnett was in 1998, when she wore a slinky black Hervé Léger fix coiffe in ads for her playing code company, some are overconfident sufficiency to coiffe the artefact they poverty to.